Are advertising machines the same as digital signage?

In essence, there is no difference between digital signage and LCD advertising machines. LCD advertising machine is the popular name for digital signage.

Digital signage is an electronic liquid crystal display, it can be used to display network multimedia content, such as a variety of information, advertising, information or teaching content, and so on, it can be used in many environments. Complex digital signage it is a carrier, is through a master server to issue instructions, instructions are transmitted to every terminal in any corner of the world, that is, advertising machine, this whole system is composed of digital signage is also called digital notice. Here are the main differences and connections between the two:

1. Define and core functions

Advertising machine:

Mainly used for commercial advertising and publicity, the core function is to display advertising content (such as pictures, videos, text, etc.).

It is usually based on one-way information delivery, emphasizing the attractiveness and visual effects of the content.

Common in shopping malls, subways, elevators and other public places, for brand promotion and product promotion.

Digital signage:

Is a broader information display tool, not only limited to advertising, but also can be used for information release, navigation, interaction and so on.

Emphasizing versatility and interactivity, it supports real-time content updates, data integration, and interactive features.

It is commonly used in enterprises, schools, hospitals, transportation hubs and other places for information transmission and management.

2. Application scenario

Advertising machine:

It is mainly used in commercial scenarios, such as shopping mall promotion, brand promotion, product display, etc.

Focus on attracting customer attention, increasing brand awareness and sales.

Digital signage:

The application scenarios are more extensive, including business, education, medical care, transportation, office and other fields.

It is not only used for advertising, but also for information release (such as meeting notification, flight information), navigation guidance, interactive experience, etc.

3. Technical features

Advertising machine:

Usually plays the preset content, the function is relatively simple.

Basic media formats (such as pictures and videos) are supported, but there are fewer interactive features.

The design pays more attention to the appearance, to adapt to the commercial environment.

Digital signage:

The function is more complex, supporting real-time content update, remote management, data integration and so on.

It may be equipped with interactive devices such as touch screens and sensors to support user interaction.

The design focuses more on versatility and technology integration.

4. Content management

Advertising machine:

Content updates are usually done via USB, SD card, or simple network transfer.

The content is mainly advertising, and the frequency of update is low.

Digital signage:

It is usually equipped with a professional content management system (CMS) that supports remote updates and real-time data access.

Diversified content, including advertising, information, navigation, interactive content, etc., with high frequency of updates.

5. Cost and positioning

Advertising machine:

The cost is relatively low, mainly for the commercial advertising market.

It is positioned as an advertising display tool with a single but practical function.

Digital signage:

The cost is higher because of its complex functions and high technical integration.

Positioned as an integrated information management tool for a wider range of scenarios and needs.

Although advertising machines and digital signage are similar in some aspects, their core functions, application scenarios and technical characteristics are different. Advertising machines are more focused on the display of commercial advertisements, while digital signage is a multi-functional information display and management tool. In practical applications, the two can be used according to demand, or even combined to achieve better results. For example, in shopping malls, advertising machines can be used for brand promotion, while digital signage can be used for navigation and information dissemination.