The client is a retail center located in Bangkok, Thailand, dedicated to improving the shopping experience and attracting more customers. There are multiple brand stores and dining areas in the shopping center. The client hopes to enhance the overall atmosphere and brand exposure through more attractive publicity methods.
Project goals:
Increase the visibility of brands in the shopping center.
Enhance the shopping experience of customers.
Create a modern and artistic environment.
Area selection: Install multiple crystal light boxes in the store's window booths and rest areas to ensure that customers can easily see them when shopping.
Content design: The cooperating brands provide high-definition pictures and creative advertising copy, and use the high brightness and color reproduction of crystal light boxes to ensure that the advertising content is vivid and clear.
Light box configuration: According to the overall design of the store, A4 rectangular light boxes are customized, which can be used as a single display or form an interactive display area.
Effect feedback:
Increase customer traffic: After installation, the customer traffic of the shopping center increased by 10% in a short period of time.
Brand exposure enhancement: The sales of brand stores generally increased, especially the brands participating in the display, with sales increased by 15%.
Improved customer experience: Customers reported that the light box display had an excellent visual effect, which enhanced their shopping pleasure and they expressed their willingness to visit again.
Summary: By applying your crystal light box, Bangkok Shopping Center successfully improved its brand exposure and customer experience, laying a good foundation for subsequent business activities and brand promotion. The customer was very satisfied with the project and plans to continue to expand the scope of application in the future.
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