As the global economy gradually recovers and the digital transformation of the commercial advertising industry accelerates, the outdoor light box industry is embracing a new round of development opportunities. However, behind the steady growth of the market—with a global annual growth rate of 6.8% in recent years—there are also hidden challenges such as homogeneous competition, substandard low-quality products, and rising customer demand for performance. Industry insiders and leading enterprises have reached a consensus: the high-quality advancement of the outdoor light box industry can only be achieved by taking both quality and innovation as the dual driving forces. Quality is the cornerstone of sustainable development, while innovation is the core engine for breaking through bottlenecks and leading the market trend.

For the outdoor light box industry, which operates in harsh environments such as wind, rain, strong ultraviolet radiation, and large temperature differences, product quality directly determines the brand reputation and market survival space. In recent years, the market has been troubled by low-quality products—such as false capacity labeling, exaggerated power claims, insufficient light efficiency, and mixed use of low-grade chips—seriously affecting consumer experience and the overall reputation of the industry. To reverse this situation, strengthening quality supervision and promoting standardization have become the key to industry upgrading.

The introduction of relevant industry standards and certification systems has become an important means to regulate the market and guide enterprises to pay attention to quality. For example, in the field of photovoltaic lighting, a key segment of outdoor light boxes, China's lighting industry launched a group standard in October 2024, which clearly requires products to pass strict tests on lighting duration, energy maintenance, and reliability. The subsequent product certification work has further raised the industry threshold. The certified products must maintain a brightness of more than 70% of the initial luminous flux for at least 6 hours at maximum brightness and can provide lighting throughout the night, effectively avoiding the phenomenon of "glowing like fireflies" with sharply reduced brightness after a short period of use. Enterprises that have obtained certification have gained obvious market advantages. Relevant data show that the sales volume of certified solar light products of some leading enterprises is expected to double in 2025, and they have successfully entered the B-end markets such as municipal engineering.

Leading enterprises in the industry have taken quality as the core of their development strategy and set industry benchmarks through strict quality control systems. Absen, a national manufacturing single champion enterprise, adheres to the strategy of "product is strategy" and has established a comprehensive quality management system covering core component R&D, production, and after-sales service. Its newly launched A25 series outdoor advertising light box products adopt IP66 waterproof design and all-aluminum structure, equipped with high-efficiency LEDs and high-conversion-efficiency power supplies, ensuring stable operation in harsh outdoor environments. The company even provides a 10-year quality guarantee, which has won wide trust from customers and set a benchmark for product quality in the industry.

While quality is the foundation, innovation is the key for enterprises to gain competitive advantages in the increasingly fierce market competition. Faced with customer pain points such as high energy consumption, poor waterproof and UV resistance, and short service life of outdoor light boxes, enterprises can only achieve market leadership through continuous technological innovation.

Energy-saving and low-carbon innovation has become a major trend in the industry under the background of global carbon reduction. Leading enterprises have made important breakthroughs in energy-saving technology, effectively reducing product energy consumption while ensuring performance. Absen's A25 series products have achieved the goal of "less than 1 kWh per square meter per day", far ahead of the industry average. It is estimated that a 300-square-meter large screen can save up to 1.44 million yuan in electricity bills in 5 years, which not only reduces the operating costs of customers but also conforms to the global green development trend. In addition, enterprises are also exploring the recycling and reuse of light box materials, further promoting the green transformation of the industry.

Intelligent innovation is another important direction for the development of the outdoor light box industry. With the integration of technologies such as the Internet of Things, big data, and artificial intelligence, outdoor light boxes are moving towards intelligence. Many leading enterprises have integrated light sensors, timer switches, and remote control systems into their products, realizing intelligent brightness adjustment according to ambient light and remote equipment management. In the future, outdoor light boxes are expected to become an important part of the smart city system, capable of real-time interaction with customers, data collection and analysis, and providing data support for brand owners to formulate advertising strategies, greatly enhancing the added value of products.

Innovation in business models and industrial chain coordination is also helping enterprises to enhance their competitiveness. Absen gives full play to the advantages of industrial chain coordination, launching a "zero down payment" policy to reduce the cooperation risks of customers and expand market share. At the same time, leading enterprises strengthen industry cooperation by releasing industry white papers and holding supplier partner conferences, promoting the joint innovation and common development of the entire industrial chain.

Industry insiders pointed out that quality and innovation are not opposing but complementary. Quality is the guarantee for the realization of innovation value—no matter how advanced the innovative technology is, it cannot be recognized by the market without reliable quality; innovation is the way to enhance quality connotation—continuous technological innovation can solve quality pain points and improve product performance. In the process of global market expansion, especially in emerging markets in Asia, Africa, and Southeast Asia, products that combine high quality and advanced innovative functions are more likely to gain market recognition.

Looking forward to the future, with the continuous improvement of industry concentration, enterprises that only rely on price competition and ignore quality and innovation will be gradually eliminated. The outdoor light box industry will enter a new stage of development driven by quality and innovation. Leading enterprises will continue to play a leading role, driving the entire industry to improve quality management levels and accelerate technological innovation through technological research and development, standard setting, and brand building. It is expected that under the dual drive of quality and innovation, the outdoor light box industry will achieve higher-quality development and play a more important role in commercial promotion and smart city construction.